Despite the bad reputation Colombia bore in the 1980s and early 1990s, tourism in Bogotá has increased since the 2000s due to aggressive publicity campaigns and improvements in both infrastructure and safety. In 2007 the Instituto Distrital de Turismo (District Institute of Tourism) was created with the goal of making Bogotá a sustainable tourist destination.
In Bogotá, there is a wide variety of accommodation ranging from backpacker lodges and five star hotels. The hotels in the historical center of La Candelaria and its surrounding areas cater to lovers of culture and the arts. The hotels located near Ciudad Salitre are intended for visitors who make short stops in Bogotá or need proximity to El Dorado International Airport. The hotels located in the north of the city mainly cater to business visitors, or those travelers seeking shopping or pleasure.
Important landmarks and tourist stops in Bogota include the botanical garden José Celestino Mutis, La Quinta de Bolivar, the national observatory, the planetarium, Maloka, the Colpatria observation point, the observation point of La Calera, the monument of the American flags, and La Candelaria (the historical district of the city). The city has numerous green parks and amusement parks like Salitre Magico or Mundo Aventura.
Since the 2000s huge hotel chains have been arriving to the city giving one of the most exclusive hotel services around the world. Some of the most important hotel's chains that have arrived to Bogotá are:Marriott, Radisson, JW Marriott, Hilton, NH Hoteles, Sheraton Hotels and Resorts, among others.
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